The MXC solution enables service providers to create new revenue streams, tap into other revenue sources and optimize profitability. It means a service provider has the most up-to-date and advanced service available for its customers and it enables a service provider to streamline its operations.

The Challenge

Today, service providers are challenged by the need to constantly improve service and quality while still reducing costs. Any advancement can require significant R&D, up-skilling, changes to the way business is conducted and involve considerable investment, time and risk.

Service providers are also challenged to retain existing customers, find new ones and increase profitability. However, sales and marketing campaigns and lowering prices often involve more expenditure, reduced per customer revenue and the likely reduction in profitability.

The Solution

When a service provider uses MXC they get much more than the most advanced technical solution available today, they also gain the advantages of its retail and wholesale business models, streamlined business processes and simplified enablement methodology. They also remove R&D, risk and time-to-market.

The MXC Revenue Differentiators

MXC provides a service provider with a fundamentally new revenue stream through licensing the MXC web development interface as a service. For the service provider, this value-add service comes with almost no additional costs. (See below for more information).

Moreover, MXC also enables a service provider to wholesale services to other providers. The MXC service provider then shares revenue with the partner for business arising from the partner’s customer base. This enables the MXC service provider to grow customer numbers indirectly, in large steps and in a scalable business manner. (See below for more information).

Integration on Demand

The MXC solution uniquely enables customers to remotely configure their own messaging requirements through a comprehensive web interface. eVision has spent many years in R&D to deliver the first online development environment for On Demand integration.

Obviously, this approach may not suit all cases, however, our market results already indicate a significant percentage of organisations prefer this option. And, this percentage is expected to increase as “software as an internet service” becomes mainstream.

Development Licence Revenue

Organisations pay significant licence fees to use integration technology and then invest more in staff and infrastructure to develop and maintain B2Bi and EAI solutions.

The business case for an organisation to use a hosted development environment is very strong and offers service providers an excellent margin and new revenue stream.

Hosted Revenue

MXC enables a service provider to retain its present revenue through its broad functionality. It also assists a service provider to integrate with and improve its own business processes through its built-in functionality such as billing etc.

Professional Services Revenue

MXC enables a service provider to achieve revenue from the development of a customer’s requirement (for those that prefer to outsource this). Here again, the MXC web interface and 7-step procedure enables the service provider to do this more efficiently than in the past.

Importantly, MXC opens new revenue opportunities for professional services through training, technical support and co-operative development with customers that use the development web interface.

Wholesale Business

The MXC solution supports the wholesale of services to a partner service provider. This could be a service provider in a different geographic region, one that targets a specific industry or even a competitor. In any case, the MXC solution can be used to deliver a service to customers of the partner with the MXC web interface optionally appearing to be part of the partner’s web site and with the partner’s branding.

Wholesale Revenue

Wholesale revenue is made up of the the same revenue types as retail, namely, development licence revenue, hosted message exchange revenue and professional services.

The MXC service provider and partner would normally share the revenue under an agreed arrangement which would also detail roles and responsibilities. In most cases, this would involve the partner retaining sales, marketing, customer management and basic support, while the MXC service provider would provide the service and support to the partner.